About Auto Pride

About Us

New Dimension Auto Parts has been birthed for the sole purpose of offering both the trade and consumer a better alternative to the plethora of poor quality, cheaply priced, unwarranted products on offer throughout South Africa.

Extensive research is continually done to identify suitable manufacturers that comply with the appropriate SAE standards. We will never compromise on quality for price to ensure that our partner customers will always be able to sell Auto Pride branded products with confidence and peace-of-mind.

Our Mission

To make Auto Pride the brand of first choice through all levels of the distribution chain, for quality, affordability and performance peace-of-mind.